An analysis of COVID-19 implications for SMEs in the emerging market

This paper aims to determine the impact of coronavirus disease (COVID-19) on small and medium enterprises in Fiji, which are at risk crisis. The COVID-19 pandemic exaggerated almost all nations made medium-scale (SMEs) very vulnerable (Higgins-Desbiolles, 2020). study recommends policies stakeholders by reviewing situation SMEs Fiji after surge pandemic. Replies from SME owners were collected analyzed using descriptive analysis appropriate graphs. According findings, have experienced negative consequences way shortages supplies, carriage disruptions, decreased demand for products services, earnings sales, inadequate operations, lockup staff layoffs. is still being studied, helps with proactive preparation fourth wave outbreak (Ashford et al., use samples quality data set instrument adds value study’s findings their uniformity. current body knowledge Fiji’s sector strengthened sector’s crisis consequences, has previously gone unnoticed.